Textual Analysis: film posters;
As I am creating a film poster, I am analysing four different film posters, as it will widen my knowledge of film poster conventions, and the third one I am analysing is 'In her shoes'.

All film posters follow some of the conventions of film posters, all film posters have some sort of image advertising the film, and they also have the name of the film on the poster, most also have the names of the stars on the poster, and they usually have some sort of persuasive language to entice the audience.

In Her Shoes:
In her shoes is a romcom film made in 2005.
Title/name: The name of the film is at the top of the film poster, and this follows conventions of film posters, as the name is usually at the top, and this is because when you see the poster your eyes are instantly go to the top of the poster first, and if you're just scanning the poster you see the name of the film, and with it being at the top it stands out a lot more than with it being at the bottom. The text is in big bold letters, which help it stand out a lot more, as your eyes instantly go to the name if it is in bright letters, also the name of the film is in red, and this stands out against the white background, and other than the other films the director has made, it is the only text in red, which stands out and draws your attention, the other films are in red, but a lot smaller font, and this connects the films as they are made by the same director, and it also brings revenue to the other film, and to this film, because if people liked these films they may go see 'In Her Shoes' because they have the same director. Also as the text is in red, it signifies some sort of danger, as red is code for danger, and by the image it suggests that the young blonde woman, is going to be some sort of danger for the other woman, and this interests the audience as they want to know what is going on between the two.

Image: The image is the main focus of the poster, and conveys to the audience what the film is going to be about, and this is a convention of film posters, as we can see from the poster that the two women are not the best of friends. The two women are sat on the same chair, and this could suggest how they're always tied together, and are always going to be thought of together, even if they do not want that, and their poses also reflect that, as the woman in the suit has her legs crossed, and her arms folded, almost like she is trying to shut herself of from this woman, and her pose is very uncomfortable and stiff, like she is embarrassed and annoyed with this woman, and it suggests to the audience that she is not comfortable with this woman, and they're not friends, and the look she is giving the woman is a very disapproving look, and this again reinforces the idea that she is embarrassed by her, as she is looking down on her, and it is a look that you see older sisters giving younger sisters, and that could explain the annoyance from the older sister. In contrast to the woman in the suit, the blonde woman looks very relaxed and confident, as she is taking up a lot of the chair, and looks comfortable, and this suggest that she is the fun one, and it also suggests what the problem between the two is, as the blonde woman is taking up most of the seat, it could represent how she is taking up the other woman's life, and is always there, and never gives the other woman space. The outfits the women are wearing also reflects their poses, as the brown haired woman is wearing a suit, it represents how she is a career woman, and focuses on work and her career rather than fun, which mirrors her pose, and it also portrays her to be the stereotypical brunette, as brunettes are thought of as being sensible, and sometimes boring, they have portrayed her like that, so that she is the opposite to her sister, she is also just wearing black and white, which is a little boring, and again conveys to the audience that she is a very serious person, whereas the blonde woman is wearing jeans and a revealing top, and is almost like an outfit you wear for going out on the night, and this shows her to be fun and a bit of a party girl, and quite shallow and all about appearance, the complete opposite of the other woman, she is also wearing different colours, which make her seem a lot more fun, as the other woman is just wearing black and white, she is wearing a green top, and this could mirror her pose, as she is edging her way to the other woman, it could suggest that she is jealous of the other woman's life, and this also reflects the name in her shoes, she is also staring directly at the camera, whereas the other woman isn't, and this suggests that the blonde woman is very confident and self assured, and as she is not looking at her sister it shows that she doesn't pay attention to her sister, and doesn't care what she thinks, the outfit and pose portray her to be the stereotypical blonde. In the background there are also wardrobes with shoes, and this reflects the name of the film and what is about. Both woman have shoes on their side, and the woman with the suit has nice smart shoes, black shoes what can be used for work, and this represents her personality that she is all about work, and is sensible, and the shoes are all in the right place, suggesting that she like organisation, again showing her to be sensible, whereas the blonde woman doesn't have one black shoe, but shoes in lots of different colours, and this shows her to be fun and not sensible, and all about appearance, and this is also represented by the way the shoes are stacked, as they are not as neat as the other woman, showing that she does not like organisation. The image also shows the audience, as it is an image of two women, it shows the audience for the film to be women, as they can relate to the characters experiences. The image follows conventions by conveying the basic story for the film.

Text: The poster follows conventions as it has text on the poster, representing the story of the film, the text on the poster says 'friends, rivals, sisters', and this reflects the image of the way they are sat, as they seem quite embarrassed and not connected with each other, and this reflects the word rivals, but they're sat in the same chair and are in each others company, representing the word friends, but as they don't seem to want to be in each others company, and it is like they have been forced to be in each others company, as it is like they have been forced to sit for a picture, and the woman in the suit is sulking, and the younger woman is trying to annoy her, this reflects the word sisters. The text also reflects the relationship of sisters, as sisters think of each other as best friends, but also rivals for their parents attention, but they're always still sisters above it all. The text is also in between the sisters, like it is a barrier between them, and this suggests how something is coming between them, and they see each other as rivals for this person's affection, and this makes me think of a man, that a man is separating them. The text is also in black, representing the colour theme of the poster, and it also stands out against the background. The text follows conventions, as it conveys to the audience that the main story for this film is the relationship between the two sisters, and how something is forcing them apart.

Stars: The film follows conventions as it has the stars names at the top of the posters to attract the audience. The stars names are at the top, and the film features big name stars such as Cameron Diaz, and she is one of the most famous actresses and everyone has heard of her, and this attracts her fans who will go and see the film because she is in it. The stars surnames are in bold letters, as they all have quite unique surnames, people might recognise the actors if they see their surname instead of the first name, as not many people in Hollywood have the surname Diaz, and when people hear that surname they instantly think of Cameron Diaz, also from the stars names you can see who the audience is, as they just have female actresses mentioned, and this shows how the film is aimed at women. The text is also in black, as it stands out against the white background, and so you can see their names easily.

Credits: Credits are also a convention of film posters, and this poster follows conventions as it has them on it. The credits are at the bottom of the poster, so they do not become a focus of the poster, as the credits are there just to show who made the film etc, and this is not the main focus of the poster so they're at the bottom. The credits are in white, so they can be seen against the chair, but they are not in red or black, because they don't want it to stand out like the name and the stars names.

Website: The website is at the bottom of the poster, a convention of film posters, as they want people to watch the film instead of going on the website. The website is in white the same colours as the credits, as the website is not as important as the other text it is not in the same colour.