Conventions of film posters:

Title: The name of the film is a convention of film posters, however I have found during my research that there isn't a definitive place to put the name. I have found during my research that many posters place the name at the top of the film posters, for example the 'Bridget Jones Diary' poster. This is a way of catching the attention of the audience. However many film posters place the name at the bottom of the poster, for example 'The Ugly Truth' poster. However many posters place it around the image, as the image is the main focal point of the poster, and is generally the thing what attracts the audience.

Image: The main image on the poster usually takes up the whole of the poster, as it is the focus of the poster, and also is the thing that catches your eye when you see it on a billboard or at a bus stop, so therefore the poster has to be quite dynamic and eye catching. The image also represents what the film is about. For example in the poster for '500 days of summer' he is wearing a t-shirt with Summer's pictures on, and this suggests that the film is about his love for her, and their relationship, as he is wearing the t-shirt over his heart, suggesting that he really cares for her. The name of the film and the different images suggest that this is a brief relationship, but he doesn't want that he wants to be with her for longer. This image represents the film and also the genre as we can clearly see it is rom-com.

Stars names: The stars names are featured on most film posters, as it attracts the audience to the film. The stars names are usually at the top of the poster so the audience can see it, and if they're very famous actors in the film they put their names in bold, as it will attract their fans to the film, as some of their fans may not want to see the film, but because the person they like is in the film, they may go and see it for them. The names are also usually in the colour that runs through the poster.

Logo: Film posters usually feature a logo, or some persuasive language that will attract the audience to the film, and convey to the audience what the film will be about. For example of the poster for 'The Back-up plan' the logo says 'Fall in love, Get married, Have a baby, no necessarily in that order'. This conveys how the film will be about a woman looking for these things in a man, and will be about her relationship with a man, it also suggests that she will be doing some of these things such as having a baby. This logo attracts the audience of women who are mature, and career women.

Credits: A convention of film posters is that the posters feature credits at the bottom of the poster. They are at the bottom as they are not the main focus of the poster and are usually their for legal reasons. Also on many film posters they feature the website of the film, this is another way of bringing revenue to the film, and a way of advertising the film. But the website is usually at the bottom in small font, as they want people to go and see the film instead of going on the website, but the website is there to bring revenue into the film.