Film Poster: making of;

For my film poster I am just having my female character on the poster, I wanted this because my target audience is females from the ages of 20-45, and therefore I have put her on the poster as it will entice them to the film, and they will be able to relate to the female character. I also did this as it is quite unique and goes against conventions by having just one character on the poster, and it conveys that the film is really about this person and their life; and this is exactly what my film is about. I chose to have my character in the corner of the poster looking up, as its almost like she is looking up to the sky daydreaming, and this reflects the title of my film. This conveys that she loves the person she is with, and her expression is quite happy and trusting suggesting she loves and trusts the man. This poster leads the audience into a misconception that the film is going to be very happy, and their love is going to be a dream, and this is what I want them to think, as when they see the trailer and realise it isn't, it makes my audience interested in the film. Therefore it makes them want to see it. Also with it just being my female protagonist on the poster, it makes her seem quite independent, and the target audience I am aiming at are strong, independent women. Therefore the poster relates to them. I have chosen to have a white background, as it reflects my magazine front cover, as that has a white background, therefore linking the poster and front cover. But also I have chosen white because it is very pure and innocent, conveying that she is innocent and nice which is what I want my audience to think. I want them to empathise with her, and relate to her. Therefore as I portrayed her as a nice woman they will, because if I used a black background, black is associated with evil and death in traditional film syntax and this would reflect on her. Therefore my audience would not relate to her.